This Creator Agreement & Content Licence sets out the rules for selling short-form videos on Kollabr (the “Platform”), the South African online marketplace at kollabr.co.za where Brands buy videos from Creators. It explains what you promise when you upload, who owns your work, and exactly what a Buyer is allowed to do with a Video once they have paid for it. Kollabr is operated by Lunara Ventures (Company Registration No. 2026/418581/07) (“Kollabr”, “we”, “us”, “our”), incorporated in the Republic of South Africa.
1. Introduction & acceptance
This agreement applies to you whenever you register as a Creator (also called a Seller) or upload a Video (also called Content) to the Platform. By registering or uploading, you agree to be bound by it.
This agreement supplements, and forms part of, our Terms of Service. Where this agreement and the Terms of Service deal with the same subject, this agreement applies to your activities as a Creator. Words that begin with a capital letter and are not defined here have the meaning given to them in the Terms of Service.
Key defined terms used throughout: a Brief (or Campaign) is a job posted by a Brand with a fixed Price per Video; a Video (or Content) is the short-form video you upload; a Preview is a watermarked, streaming-only version that cannot be downloaded before purchase; a Purchase is a completed paid transaction; the Price is the per-Video amount set by the Brand and paid by the Buyer; the Platform Fee is 15% of the Price; the Payout is the 85% of the Price paid to you; and the Payment Partner is TradeSafe, who processes payments and payouts.
2. Eligibility & your account
- You must be at least 18 years old and have the legal capacity to enter into a binding agreement.
- You must register with accurate, complete and up-to-date information, and keep it current.
- You are responsible for everything that happens under your account and for keeping your login details secure. Tell us promptly at support@kollabr.co.za if you suspect unauthorised use.
- You may not share, sell or transfer your account, and you may not create accounts on behalf of anyone else without authority.
- You must provide correct payout and tax details so that we and the Payment Partner can pay you.
3. Uploading Videos & submitting to Briefs
Brands post Briefs that describe the Video they want and the fixed Price they will pay per Video. Posting a Brief is free for Brands.
You decide which Briefs to respond to and what to submit — you are never obliged to accept a Brief or create a Video. When you submit a Video, you confirm that it meets the Brief and complies with this agreement.
- When you upload, we generate a watermarked, streaming-only Preview that prospective Buyers can view. The full Video cannot be downloaded or used by anyone until it has been purchased.
- You are responsible for the technical quality of what you upload (resolution, audio, length and format), within the limits of the Platform.
- You remain free to submit the same or similar Video elsewhere, unless a particular Brief expressly states that exclusivity is required and you accept that Brief on those terms.
4. Ownership of your Videos
You keep ownership of and copyright in the Videos you create and upload. Nothing in this agreement transfers ownership of your copyright to Kollabr or to any Buyer. Instead, you grant the licences described in sections 6 and 7 below. (See section 7 for the one limited exception, where a Brief expressly provides for an assignment of copyright.)
5. Your warranties
Each time you upload or submit a Video, you promise (warrant) to Kollabr and to any Buyer that:
- you own, or have obtained all the rights, licences and permissions you need to, every part of the Video — including any music, sound, footage, images, graphics, software, fonts and trademarks appearing in it;
- you hold written consent, model releases and/or other releases from every identifiable person who appears or whose voice is heard in the Video;
- you hold written permission from the owners of any property, locations, artwork, products or brands shown in the Video where such permission is required;
- the Video is your original work and does not infringe any third party's intellectual property rights, privacy rights or publicity (image/likeness) rights;
- the Video is not defamatory, misleading, deceptive or otherwise unlawful; and
- the Video complies with our Acceptable Use Policy.
You agree to keep copies of the consents, releases and licences referred to above and to provide them to us on reasonable request.
6. Licence to Kollabr
So that we can run the marketplace, you grant Kollabr a limited, non-exclusive, royalty-free, worldwide licence to host, store, encode, transcode, watermark, stream and display the Video and a Preview of it for the purpose of operating, providing, securing and promoting the Platform. This includes showing the watermarked Preview to prospective Buyers and using extracts or thumbnails to promote the marketplace.
This licence is limited to running and marketing the Platform. It does not allow Kollabr to sell or commercially exploit your Video outside the marketplace, and it does not give the rights that a Buyer receives on Purchase — those are dealt with separately in section 7. This licence lasts for as long as the Video is on the Platform and for a reasonable period afterwards to allow for back-ups, records and dealing with disputes.
7. What the Buyer gets on Purchase
This is the key clause. On a completed Purchase, and only once payment has been completed, the download of the full Video unlocks and you grant the Buyer the following licence to the purchased Video and its components:
a worldwide, perpetual, irrevocable, royalty-free, sub-licensable licence to use, reproduce, edit, adapt, modify, create derivative works from, distribute, publicly display, publicly perform, and otherwise exploit the purchased Video for the Buyer's own advertising, marketing and promotional purposes, across any and all media now known or later developed.
The following points clarify and limit that licence:
- You retain copyright and ownership. This is a licence, not a sale of your copyright — unless the Brief expressly states that copyright is assigned, in which case the terms of that Brief apply and copyright transfers to the Buyer on completed Purchase.
- The licence is granted directly by you to the Buyer. Kollabr facilitates it but is not the licensee.
- The licence takes effect only once payment is completed. Before that, only the watermarked Preview is available and no use is permitted.
- The Buyer may not resell or redistribute the raw Video file as a standalone product to third parties (for example, on a stock-footage marketplace). The licence is for the Buyer's own advertising, marketing and promotional use, including within finished marketing materials.
- Nothing in this licence transfers any rights in your underlying persona, likeness for other purposes, name, brand, or any of your other works beyond the purchased Video itself.
- To the extent permitted by law, you irrevocably waive in favour of the Buyer any moral-rights or similar claim (such as a right of attribution or integrity) that would otherwise prevent the Buyer's permitted use, editing or adaptation of the Video.
The licence granted to a Buyer on a completed Purchase is irrevocable and survives termination of this agreement (see section 13).
8. Payment to you
The Price for each Video is set by the Brand and paid by the Buyer. There is no separate buyer fee. On a completed Purchase:
- Kollabr deducts the Platform Fee of 15% of the Price from your proceeds;
- you receive the remaining 85% of the Price (the Payout); and
- Payouts are processed through the Payment Partner (TradeSafe) after a successful Purchase, in accordance with the Payment Partner's own processes and timelines.
All amounts are in South African Rand (ZAR) . Kollabr is not currently registered for VAT, so no VAT is charged on Prices or fees; this will change only if Kollabr registers for VAT. You are responsible for providing and maintaining correct payout details; we are not responsible for payments delayed or misdirected because of incorrect details you provided. Refunds, reversals and disputes are dealt with in our Refund & Dispute Policy.
9. Taxes
You are responsible for your own tax affairs in connection with your earnings on the Platform, including any income tax and, if applicable, value-added tax (VAT) on your Payouts. Kollabr may issue, request or require documentation (such as invoices or tax information) where reasonably needed for record-keeping or to comply with the law. If you are unsure of your obligations, you should obtain your own tax advice.
10. Prohibited content & conduct
You must not upload, submit or distribute any content, or engage in any conduct, that breaches our Acceptable Use Policy. That policy forms part of this agreement, and a breach of it is a breach of this agreement. It also prohibits attempts to bypass the Platform Fee by transacting off-platform.
11. Takedown & removal
We may remove, disable access to, or refuse to display any Video or Preview that we reasonably believe breaches this agreement, the Acceptable Use Policy or the law, or that is the subject of a valid complaint.
- Complaints. If we receive a credible complaint (for example, a claim that a Video infringes someone's rights), we may remove or disable the Video and notify you.
- Counter-notice. If you believe a removal was mistaken, you may submit a counter-notice to support@kollabr.co.za explaining why you have the necessary rights. We will consider it in good faith and may reinstate the Video where appropriate. This process operates without prejudice to the take-down procedures under the Electronic Communications and Transactions Act, 2002 (Act 25 of 2002) (ECTA).
- Repeat infringers. We operate a repeat-infringer policy and may suspend or terminate the account of any Creator who repeatedly uploads infringing or unlawful content.
Removing a Preview from sale does not by itself cancel a licence already granted to a Buyer on a completed Purchase.
12. Your indemnity
You indemnify and hold harmless Kollabr, its officers, employees and agents, and any Buyer, against all claims, losses, damages, liabilities, costs and expenses (including reasonable legal costs) arising out of or connected with any breach by you of your warranties in section 5, your other obligations under this agreement, the Acceptable Use Policy, or any third party's rights in connection with a Video you uploaded. This indemnity applies to the extent permitted by law and survives termination of this agreement.
13. Term & termination
This agreement applies for as long as you have a Creator account or any Video on the Platform. Either you or Kollabr may terminate it as set out in the Terms of Service. We may suspend or terminate your account for breach of this agreement or the Acceptable Use Policy.
On termination, you may stop offering new Videos and we may remove your Previews from sale. However, any licence already granted to a Buyer on a completed Purchase survives termination and remains in full force — termination does not undo or revoke Purchases that were already completed. Sections that by their nature should continue (including sections 5, 7, 9, 12 and 14) survive termination.
14. Liability & general
This agreement is governed by the laws of South Africa, and you submit to the jurisdiction of the South African courts (and, where appropriate, the Western Cape Division of the High Court). Your statutory rights under the Consumer Protection Act, 2008 (Act 68 of 2008) (CPA) and other applicable law are not excluded where they apply. The processing of personal information is dealt with in our Privacy Policy in line with the Protection of Personal Information Act, 2013 (Act 4 of 2013) (POPIA).
The full general clauses — including limitations of liability, dispute resolution, changes to these documents, and how notices are given — are set out in our Terms of Service, which you should read together with this agreement.
Questions about this document? Email support@kollabr.co.za.